Today, 3.7 billion people live in urban areas and that number will double by 2050, but cities and industrial companies (such as the automotive players) still operate under the 17th to 18th-century mindset. Most of our eco-social constructs have expired and our urban, medical, educational, transportation systems serve the limited information input/output model of yesteryear’s society.
To be able to survive tomorrow, we have to step back and take a holistic approach. It is essential to recognize that this gap is not due to a lack of technology. Like in several other industries, technology has progressed leaps and bounds in the automotive domain as well. However, the supporting ecosystem has been lackadaisical at best.
A new narrative is emerging, one that enables us to break the barriers of one-dimensional interactions and dramatically change our perceptions of identity, ownership, and society. In this context, Facebook became the world’s largest media hub, and while it does not create any content, it allows people to consume as much of the media as they can without owning it. People do not buy CDs; they pay to access music on Spotify. All of Alibaba, Uber, Airbnb, Netflix, and Amazon are operating under the access-based economic model. We are moving from a world of ownership to one of ‘access-ship’, and in that case, people do not need things in the traditional manner. They require practical solutions that fit their digital flow, i.e., they require a touch-point.
The time is ripe to take responsibility for the fields of potential that lie beyond the digital obvious. We need to cease the silo-thinking mindset in terms of software, hardware, human, technology and commence on the path to become the machine before the machine becomes us.
The era of digital augmentation is not in-front of us, but rather surrounding us. The enhancement of presence and perception through the use of coded driven content pushed our communication and languages to new heights and exposed us to new sets of awareness.
Augmentation of : Empathy. Freedom. Well-being. Intelligence. Education, Governess. Creativity. Economics, Politics, and more—gives us the ability to observe ourselves from parallel vantage points. To understand our genetic heritage and structure, design our cognitive process and social identities, we can isolate our internal mechanisms and create interactions that are customized by our intention and personalized for our needs and wishes.
For the first time, we are not simply interacting with data, but rather became part of the data that set our potential trajectories into the future.
In Areas such as artificial Intelligence, robotics, genomics, biotechnology, neurotechnology, adjustable reality and the codification (of value interactions) will let us re-imagine every aspect of our lives. We will be able to design spaces that are not governed by a fixed physical architecture, but dynamically adjusting to the wishes of the users. We can build cities that focus on experience rather than on productivity. And the visual elements of the city will be a personalized experience (Graffiti/ Street art/ Architecture and Advertisement will no longer necessarily be a social experience, but can be personalized to include or exclude based on your preferences.)
The time of “every device is an island” is certainly over, and the focus on ecosystems should be a thing of the past. Creation of products going forward is one of ecosystems, where collaborative and interconnected solutions with multiple expandable and inter-exchangeable business cases will flourish. Several key factors play a major part in the creation of such infrastructure, and every key element is a small piece of the larger puzzle that makes up the ongoing disruptive shift. The focus on creation of a whole solution is not one of a singular company, companies with the ability to see the whole picture from their place in the puzzle to best position for the future will flourish. Having a complete oversight of the customer journey, ability to forge alliances and strategic partnerships thereby enabling creation of infrastructure to package complete 360 solutions tailored for the mapped customer will be key to grow the core business.